Your online reputation is something Google can’t take away from you. But, online reputation management is something completely within your control. So, online reviews, testimonials, and overall positive feedback about your business are key! In fact, they are what give you authentic credibility and encourage viewers to reach out. Not only is it consumers that look to your ratings but also potential employees and investors as well. Ensuring prompt and thoughtful replies to complaints, constructive feedback, and positive reviews is the bread and butter. It shows that you sincerely care for the opinions and ideas of your clients a well as show you what is working and what needs redirection. So, even if your site is struggling with being seen due to algorithm updates, your online reputation still shines through and speaks volumes to your customers.
However, don’t be discouraged if you have one or two negative reviews. In truth, once you’re on track with your online reputation management, you begin to build trust. So, as more positive reviews come your credibility speaks for itself. Because, the more encouraging feedback you receive the more clicks you gain. Thus, your rankings benefit by slowly but surely moving up over time.